Our story

Welcome to the Hair Revolution

ABOUT US

At Wylera Hair, we are inspired to create innovative hair solutions that are accessible, easy to use and elevate your hair care routine. We like to do things a little differently and when we launched the Wylera Hair ‘Dreamwave®’ it was the first cordless device worldwide to curl your hair and the interest was phenomenal.

As women, we know only too well how busy life gets and as we continue to grow our brand we want to continue to develop products that are high quality and a little unique.

OUR JOURNEY

So now the Dreamwave® was born, the quest was to share this game-changing technology with the world. Initially, we partnered with hair salons to help showcase this emerging technology and to reach as many of you as we could, but we didn't stop there! We quickly ventured further, exhibiting at International hair shows worldwide from the UK to Ireland, Hong-Kong to Australia/New Zealand; even venturing to the Middle East. Everywhere we exhibited, crowds gathered and soon we were signing distributors around the globe.

Our path was 'set in stone' or so we thought! It wasn't long before the Wylera Hair 'Dreamwave'® was featured on major shopping channels and selling out time and time again. Often, segments were cancelled mid-way through due to running out of stock. Our hard work was paying off; but what did we know!

All was going well and Wylera Hair was on an upwards trajectory. In early January 2020, the team was was due to fly to Italy, Germany and then to the Salon International Trade Fair in the UK. It was almost overnight when Covid-19 started seeing the cancellation of our well laid plans, first Italy, then Germany, and finally the Excel Center (home to Salon International) became a ‘well needed’ hospital.

Almost immediately we reset; demand for the Dreamwave® was still well and truly alive so we moved to online and our brand became direct to you. Through social media, global ecommerce and marketing, we managed to pull through the Covid-19 pandemic with plenty of blood, sweat and tears. A crash course over the next two years sees us where we are now, growing, still innovating and working our ‘cotton socks off’ as always.

A Continuing Saga

It’s been a long journey but one that has taught us much, especially in February 22, when floods hit our warehouse & headquarters and we lost much of our stock held on this side of the globe; but on we go.

The Dreamwave® is a unique innovation that has improved the lives of so many around the world. It has revolutionized the convenience of personal hair styling. Our cordless, rechargeable, curling innovation with its 'clamp free' technology has amassed a loyal following due to its undeniably effortless results.

We are working hard to grow our brand; having already developed our Dreamwave 2.0 Compact and our cordless straightener, the 'Dreamstyler'. More innovation is on the way and we hope that you will join us to see what is next. Stay tuned this is just the beginning!